This is a collection of mailers that I wrote for many different brands choosing to use Tesco Clubcard data. These brands approach Tesco to promote their products. Using Tesco Clubcard data, we can ensure that our mailers reach the customers that are most likely to be interested.
Cadbury Mailer: Total redemption – 44,490 | Redemption rate – 6.1% | Sales value – £68,237
Esso Mailer: Total redemption – 24,330 | Redemption rate – 26.7%
Glade Mailer: Total redemption – 14,146 | Redemption rate – 4.6% | Sales value – £27,327
Maggie Mailer: Total redemption – 6,052 | Redemption rate – 4.0% | Sales value – £5,749
The Times Mailer: Total redemption – 284,527 | Sales value – £341,432
Tresemmé Mailer: Total redemption – 1,462 | Sales value – £7,295