During the summer months, there are very few Triple A title releases. So, Xbox don’t often sell many LIVE account upgrades – giving their customers access to the online platform. Xbox wanted their customers to continue to upgrade their accounts during the summer months, so that they could enjoy the benefits of being a Gold member.
We created a free Xbox LIVE summer, focused around the Xbox Summer Stadium – the new home for summer sporting entertainment. Customers could sample everything that Xbox LIVE had to offer, all focused around sport.